We get excited
about search, and so should you.
Search Engine Optimisation is a combination of strategies that not only includes a focus on content creation and distribution, but also goes back to the fundamentals of information architecture, usability, design, and development. Ensuring that the basics are set up before keyword research and placement, link building and social media marketing are put in place to guarantee that all the SEO building blocks that provide a solid base, are present.
Creating content without sounding like a robot.
It’s a myth SEO writing has to be dry. Our writers are superb at spinning stories that make great content, yet at the same time will draw in Google’s little crawlers. End result? We generate content people will want to read – and easily be able to find!
It’s part of an art: our creatives know how to weave in the right words in the right ways without staggering the flow of the article or making it obvious there’s a clear SEO strategy. Google’s rankings are happy, your market is entertained, and you’re smiling at your brand’s increased engagement.
Work with it, not against
The end goal
SEO is focused on understanding an online audiences’ search patterns and provides the foundation as to the type of content that a website needs to incorporate. As Paul Cookson stated: “A website without SEO is like a car with no gas”. As search engines, such as Google, become ever more demanding on the requirements of a website, SEO is the engine that drives the vast majority of users to a website.
A true reflection of SEO at work can be seen in the execution of our Mall of Africa SEO strategy. A world class strategy has led to over two million page views on the website since its creation in April. With SEO contributing to over 80% of the total search traffic and an ever increasing number of keyword rankings, we will continue to see the benefits of SEO on a daily basis for many years to come.
Google is driven by data and AI. To some extent, not even developers understand the complex and ever-changing algorithms that push some rankings to the top. This is where the science of it all comes together.
What do the top rankings have in common? What keywords are they using, and at what density? How should you optimise? What are the search trends? What are the high volume and low volume longtail keywords you should be looking out for?
Yes, many questions, and they all tally up at the end. We look at the complete picture and chip away at your competitors one day at a time until you reach ideal rankings on your chosen keywords.
The devil's in the detail
Making it all work
% of all search traffic
starts with Google.
% of all browsing
starts with search.
% of all search
will be voice this year.
% FGX is a certified
Got a project?
Then let’s meet to discuss it. We would love to hear from you.