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Organic media only is up for a fight
Striking a balance between organic and paid media strategies will yield the best possible results.
Our approach to media
At FGX, we believe in the power of a balanced paid and organic strategy to amplify your content and reach your audience effectively. While organic content builds long-term trust, community, and engagement, paid media accelerates visibility, putting your brand front and center when it matters most.
By blending the two, we can craft a holistic approach that maximizes reach, drives targeted traffic, and ensures your message lands with the right people. This combination allows us to nurture relationships organically while using paid media to drive quick wins and measurable results, ensuring both immediate impact and sustained growth.
FGX
We buy media and optimize your ROI
SMB, SME’s & Enterprise customers, let’s see why;
Facebook followers gained for a single client through a 3 month campaign
Targeted LinkedIn growth for the same client over the same period
Engagement rate achieved during campaign (Industry rate is 1%)
We take media buying to the next level by blending data-driven decisions with a relentless pursuit of ROI. We’re not just throwing budgets at random platforms and hoping for the best—we’re constantly testing and refining. From Google Display and Search to paid social, we analyze each platform’s performance to identify where your best leads are coming from. Once we’ve got the data, we adjust budgets in real-time, making sure every cent is spent where it counts. Whether it’s driving clicks from search intent on Google or engaging eyeballs with visual ads on social, we know how to find the sweet spot that delivers top-tier returns. And let’s be honest, we love proving our decisions with cold, hard data because it lets us tweak, optimize, and celebrate those wins with confidence.
But we don’t stop there. A/B testing is our secret weapon in the battle for the best-performing creative and copy. We test multiple variations to see what resonates with your audience, isolating the copy that strikes a chord and the visuals that spark action. No guesswork, just results—so we’re always hitting the mark and generating the maximum interest. If one version isn’t pulling its weight, we ditch it for the winner and double down on what works. This level of precision allows us to adapt, refine, and continuously improve campaigns, all while keeping your ROI at the forefront of everything we do. It’s cheeky, it’s clever, and, most importantly, it works.
What’s important stats to chase
Engagement is the gold standard for measuring social media success. We constantly check industry benchmarks, monitoring what drives the highest interaction rates in your sector. From likes to comments to shares, we focus on creating content that encourages action and conversation. By crafting posts that speak directly to your audience’s interests, we boost engagement without inflating budgets, ensuring every post works hard to foster relationships and build loyalty.
Engagement is the gold standard for measuring social media success. We constantly check industry benchmarks, monitoring what drives the highest interaction rates in your sector. From likes to comments to shares, we focus on creating content that encourages action and conversation. By crafting posts that speak directly to your audience’s interests, we boost engagement without inflating budgets, ensuring every post works hard to foster relationships and build loyalty.
Impressions measure how many times your content has been displayed, giving us insight into overall visibility. We’re constantly refining our strategies to strike the balance between high impressions and relevant reach. By focusing on perfect targeting and creative content, we get the best of both worlds—maximum impressions that still resonate with your audience, helping you dominate the social space without blowing the budget.
I couldn't be happier with the results.
Best digital team ever. I like it.
Great web designers & developers.
Great web designers & developers.
Meet our successful professionals.
