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Office 293
Dunkeld West Centre
Cnr Jan Smuts Ave and Bompas Rd
Dunkeld West, 2196.
Work Inquiries
info@homme.co.za
Ph: +24 11 051 2800

Info

Introducing Swipe In

You don’t need 20/20 vision to be able to see how much the world has changed in a matter of only a few months. And we believe that where there is change, there is opportunity. Unless you’ve solidly been living in lockdown, you would have noticed that most places you visit require a COVID-screening with a temperature check upon your...

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WHY BLOGGING IS IMPORTANT FOR YOUR BUSINESS

With the variety of new marketing tools that are out there, people tend to forget about the old and trusted faithful that is blogging. There’s no other way to say it: blogging should form part of your digital marketing strategy in 2020. Why? Because no matter what, year after year, blogs drive people to businesses’ websites, and turn them into...

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LAUNCH YOUR BRAND ON INSTAGRAM LIKE A PRO

If you have a DTC consumer product, it only makes sense that Instagram should be an important part of your marketing strategy, so it is essential that you perfect your launch on the platform. A product launch in and of itself can be daunting, even without the added pressures of establishing yourself on the relevant social media channels along with...

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THE IMPORTANCE OF DIGITAL COMMUNICATION.

By now, we don’t need to tell you that the world has changed. The circumstances we find ourselves, and our businesses, in are vastly different from that only as little as a year ago. Even pre-pandemic, the world was becoming more digitalised daily. With more people staying or working from home, an increase in online activity was inevitable. The playing...

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Our new App - Swipe In

Foot traffic is like music to a business owner’s ears. Even online traffic makes us excited because you know you’re meeting your customers’ needs or at least you’re awakening interest in potential clients. Usually, there are measurements in place to provide you with monthly statistical reports so that you can enhance your strategy and take proactive decisions. Just as much...

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Do customers identify with your brand values?

The keys to a strong brand identity have been drummed into our heads over time, they read the same no matter where you look, but when simplified to its purest form it needs to be: Distinct: What makes you unique from your competitors? Memorable: Your visual or experiential reference note that will stick with someone. Scalable & Flexible: Because the...

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Shopper Behavior is Changing for Good.

Who would have thought that in 2020 we would be working remotely and avoiding people and places like never before? The adjustments to businesses across the board are visible in every aspect. Retail behaviour has pretty much all but changed drastically in a relatively short period. FGX has been fortunate to work with all the biggest retail centres across South...

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A Tech-transformed Future Awaits us.

If anyone were still sceptical on the part that technology will be playing a critical role in purchasing behaviour in South Africa in the future, the recent surge of online purchasing would have definitely silenced them. Purchasing that’s testing current commerce platforms and structures to the point of failure. The “new normal” will hopefully be with us soon once all...

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City Lodge Hotel Group: New App Release for Guest Bookings.

Globally, the mobile app industry is thriving. With over 2.7 billion smartphone users, app usage is growing at a steady rate without any signs of slowing down. South Africa has a 54% internet penetration, and 61% prefer to complete tasks digitally, if possible. We use our mobiles at work, home, on the street, in bed, while we’re eating and in...

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Google's Teenage Analyst.

SEO is starting to fail. And badly. That's because it isn't trying to outsmart an algorithm anymore, but a teenage analyst. Still, there's hope...

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Best practices for applying Search Engine Optimisation (SEO).

In the year 2019, it’s virtually impossible to have a (thriving) business, in any industry, without having an online presence of some kind. This was also true as little as a decade ago, but the definition of ‘online presence’ looked a whole lot different than it does now. Back then, it merely meant having a website and which had a...

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What makes a good website.

Things aren’t as simple as they used to be. It was once simply a matter of getting a web developer to come in and build you a website with sub-par copy and pixelated images – and that was enough. Those were the early days of the web. Then came Web 2.0 which brought with it more powerful web browsers and...

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